Standard Operating Procedure: SigmaFidelity™ Social Media Strategy

1.0 Purpose

The SigmaFidelity™ social media presence is built on Authority, Empirical Proof, and Local Dominance. We do not post "filler" content. Every post must provide Intel or Evidence that reinforces HWB's position as the premier institutional cleaning provider in North Texas.

2.0 Scope

Applies to all HWB accounts on LinkedIn, Facebook, and YouTube.

3.0 Universal Mandates (2026 Baseline)

1. Guidance First: If a post engagement data is missing, ASK the CEO before debugging the API.
2. Tier 6 Telemetry: Every high-authority post must be logged in the SigmaInteractionLog.
3. Physical Truth: Use absolute server paths for all media assets in the static/ directory.

4.0 Strategic Pillars

• The "Daily Sum" Philosophy: Focus on how small, daily efforts lead to industrial-grade cleanliness.
• Empirical Evidence: Share "Before & After" photos and Six Sigma performance metrics.
• Local Authority: Tag and mention North Texas landmarks (Frisco, Plano, Dallas).

5.0 Procedure

5.1 Post Generation

1. Source high-fidelity images from the gen_ai_staging folder.
2. Draft captions using "Everyday Words" at a professional 20-year-old reading level.
3. Include the official tagline: "The daily sum of our personal efforts adds up to a clean business operation."

5.2 Approval & Dispatch

1. Stage all posts in the Executive Pulse (Social Outbox) for CEO review.
2. Once approved, use the LinkedIn Dispatcher script to automate transmission.

6.0 Verification (Zero-Defect Check)

• Post matches the 2026 "Material Depth" aesthetic.
• Tagline is spelled correctly.
• Links lead to functional Lead Capture forms.

7.0 Notes and Cautions

8.0 Revision History