Standard Operating Procedure: Cargo Culture Series Strategy

1.0 Purpose

To define the tactical execution of the "Cargo Culture" content series. This campaign aims to dismantle the "Zero-Cost Illusion" of professional staff performing cleaning tasks and position HWB as the high-fidelity solution for facility integrity.

2.0 Scope

Covers all LinkedIn articles, TikTok scripts, and Facebook posts within the Cargo Culture series.

3.0 Universal Mandates (2026 Baseline)

1. Guidance First: If a series hook is controversial, ASK the CEO before publishing.
2. Tier 6 Telemetry: Every post in this series must be logged for sentiment analysis.
3. Physical Truth: Use absolute paths for the "Cargo" visual assets.

4.0 Strategic Overview

The series focuses on "The Invisible Cost of the Commodity Clean." It highlights how traditional janitorial services fail to protect the "Soul" of the building, whereas HWB's SigmaFidelity™ protocol ensures industrial-grade health and efficiency.

5.0 Procedure

1. Drafting: Use the HWB-MKT-ART-001 template for LinkedIn articles.
2. Staging: Place raw drafts in the Executive Pulse for CEO feedback.
3. Refining: Use "Everyday Words" to explain the Six Sigma "Total Productive Maintenance" (TPM) philosophy.

6.0 Verification (Zero-Defect Check)

• Every post includes the HWB Logo Standard.
• Every post directs to the standalone Quote Form.

7.0 Notes and Cautions

8.0 Revision History