Standard Operating Procedure: Extreme SEO Audit Report

1.0 Purpose

To define the technical state and optimization path for the HWB digital presence. This ensures maximum authority in North Texas cleaning search results.

2.0 Scope

Covers local SEO (Plano, Frisco, Dallas), technical metadata, and "Material Depth" visual performance.

3.0 Universal Mandates (2026 Baseline)

1. Guidance First: If a search ranking drops unexpectedly, ASK the CEO before consuming tokens on an audit.
2. Tier 6 Telemetry: Every SEO optimization action must be traceable.
3. Physical Truth: Reference absolute server paths for sitemap and robots.txt files.

4.0 Core Optimization Pillars

• High-Authority Keywords: (e.g., "Data Center Cleaning Dallas").
• Schema.org Integrity: 100% valid JSON-LD for local business identification.
• Visual Fidelity: Zero-crop image standard for all Google My Business posts.

5.0 Procedure

1. Auditing: Run technical crawler via expert SEO extensions.
2. Mapping: Verify all internal links follow the Three-Tier Navigation standard.
3. Hardening: Update meta titles to match the "Industrial Authority" brand.

6.0 Verification (Zero-Defect Check)

• 100% Health Score on technical SEO audit.
• Mobile Page Speed matches SigmaFidelity™ standards (<1.5s).

7.0 Revision History